Demand in Australia for Marketing Managers in 2024

Australia needs Marketing Managers!

In 2022, digital advertising spending in Australia reached AUD 9.5 billion, representing a substantial share of the total ad spend - and the demand in Australia for Marketing Managers in 2024 has never been higher.

According to a report by the Australian Government’s Department of Jobs and Small Business, there will be a rise in overall employment for Marketing Managers between 2022 and 2030. As a result, the processing of an Australia PR Visa from India, China, UK and other eligible countries - for Marketing Managers is given the highest priority.

Are Marketing Managers in Demand in Australia?

The demand for Marketing Managers in Australia isn’t going away any time soon - in fact, historically speaking, it is only going to get better in the future. As the internet and smart devices offer ever more ways for brands to market to their audience, the demand for professionals under this ANZSCO code is expected to grow.

Marketing Managers play a pivotal role in Australia’s constant growth. The job growth for Marketing Managers is projected to increase by 11.4% in the next 3 years. According to Jobs and Skills Australia, the employment projections for all Marketing Managers will reach 9,300 by 2026.

Some of the main industries where Marketing Managers are employed in Australia include Professional, Scientific and Technical Services, Wholesale Trade, and Retail Trade.

Apply for Australia PR as a Marketing Manager

Highest Paying Cities in Australia for Marketing Managers

• Melbourne VIC - $113,388 per year
• Perth WA - $110,870 per year
• Sydney Central Business District NSW - $108,448 per year
• Sydney NSW - $105,994 per year
• North Sydney NSW - $105,717 per year
• Canberra ACT - $101,259 per year
• Gold Coast QLD - $97,651 per year
• Rosebery NSW - $96,708 per year
• Joondalup WA - $95,501 per year

Average Salary of Marketing Managers in Australia

The average salary of Marketing Managers in Australia is $102,078 per year or $68.02 per hour. Entry-level positions start at $97,110 per year, while most experienced workers make up to $124,000 per year. The average salary is based on experience and area of specialisation.

Best Companies for Marketing Managers in Australia

There are several small and big organizations in Australia - that offer great prospects for Marketing Managers. The top 10 Marketing companies in Australia include:

• Commonwealth Bank
• NAB (National Australia Bank)
• Telstra
• Canva
• Atlassian
• Adobe
• ANZ
• SAP
• Optus
• Amazon

Marketing Manager Job Responsibilities in Australia

Working as a Marketing Manager in Australia, you are responsible for:

• Planning, developing and organising marketing campaigns to support business growth objectives.
• Coordinating marketing campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
• Conducting regular data analysis and measuring campaign performance against predefined metrics.
• Presenting regular reports to clients and stakeholders.
• Using consumer data to predict current and future consumer trends.
• Identifying new growth opportunities through market research.
• Developing and measuring Key Performance Indicators (KPIs).
• Optimising marketing campaigns for the highest return on investment.

How to Immigrate to Australia as a Marketing Manager?

Australia’s Department of Home Affairs (DHA) selects potential candidates to immigrate to Australia based on the information provided in their Expression of Interest (EOI) profile. Before starting the process, candidates must first get a Skills Assessment done and gather the required documents.

Based on the EOI profile and supporting documents, the DHA decides whether or not to invite candidates through frequently conducted draws. If eligible, the DHA issues an invitation letter, which candidates can use to submit a complete application to apply for Australia PR Visa.

Check Your Eligibility for Australia PR Visa

Australian Visa Options for Marketing Managers

As a Marketing Manager, you may apply to work and/or obtain PR in Australia through one of the following visas:

• Subclass 189 - Skilled Independent Visa
• Subclass 190 - Skilled Nominated Visa
• Subclass 491 - Skilled Work Regional (Provisional) Visa
• Subclass 485 - Graduate Temporary Visa
• Subclass 491 - Family Sponsored Visa
• Subclass 407 - Training Visa

The DHA also offers other pathways for Marketing Managers looking to work and apply for Australia PR Visa from India, China, UK and other eligible countries. Despite the variety of options, the best one is to apply under the Subclass 189 - Skilled Independent Visa.

Eligibility to Immigrate to Australia as a Marketing Manager

To be eligible to immigrate to Australia as a Marketing Manager under Subclass 189 - Skilled Independent Visa, you would need to meet the following eligibility criteria:

• Occupation & Skills: Your occupation (Marketing Manager or related job profile) must be mentioned on the eligible Skilled Occupation List (SOL) aka Australia Occupation In-demand List. The ANZSCO code for Marketing Managers is 131112. Apart from this, you will also be required to undertake a Skills Assessment through a regulatory body in Australia. This will prove that you have the skills, qualifications, and experience required to work as a Marketing Manager.

• Points Test & Invitation: In order to receive an invitation to apply for Australia PR, you must first create and submit an Expression of Interest (EOI) profile. Also, since the Subclass 189 - Skilled Independent Visa has point-based eligibility criteria, you will need to achieve at least 65 points to be eligible for an invitation. However, these invites are generally issued to candidates with higher points.

• Language Proficiency: You will be asked to submit proof of English language skills which will be calculated by your score on the OET, PTE, TOEFL or IELTS test. The higher the score you achieve, the more points you are awarded in the 65-point calculator.

• Age: At the time of application submission, you must be under 45 years old. This is an important requirement when you apply for PR under Subclass 189 - Skilled Independent Visa.

• Health & Character: To be eligible for an invitation, you must also be in good health and hold no criminal background. For this, you will be asked to submit a medical clearance report and a police background check certificate.

Australia PR Points Calculator

Process for Australia PR Visa as a Marketing Manager

The process to apply for an Australia PR Visa as a Marketing Manager can be carried out in 5 easy steps.

STEP 1: Before you apply: As stated above, the first step is to submit an Expression of Interest (EOI) through Skill Select. Doing this will notify the Department of Home Affairs (DHA) that you are interested in applying for the Subclass 189 - Skilled Independent Visa. Your eligibility will be based on the details provided in your EOI. You must achieve at least 65 points.

STEP 2: Gather your documents: Once eligible, you will be asked to submit certain documents which will help back the claims you made in your EOI. You will generally need the following documents:

• Copy of Passport.
• CV/Resume.
• Education Credentials.
• Employment References.
• Payment Evidence.

STEP 3: Apply for the visa: If you have met the requirements of STEP 1 and 2, you can continue with your process to apply for Australia PR Visa online. Take note! You need to do this within 60 days of receiving your invitation letter.

STEP 4: After you apply: Once you submit your complete Australia PR application, the DHA will notify you that they have received your application. If you’re deemed eligible, you will receive a notification of your visa grant.

STEP 5: Visa outcome: If you’re granted a visa, the DHA will also give you your visa grant number, the date your visa starts, and other visa conditions. If they refuse your PR application, the department will let you know the reason for refusal and whether or not you can reapply. In case of refusals/rejections, your application processing charges are not refunded.

Cost to Immigrate to Australia as a Marketing Manager

The following are the costs to immigrate to Australia as a Marketing Manager under Subclass 189 - Skilled Independent Visa:

• Primary Adult Applicant - AUD 4,640
• Additional Adult Applicant (more than 18 years) - AUD 2,320
• Dependent Child (fewer than 18 years) - AUD 1,160

Processing time for Australia PR Visa as Marketing Manager

The Australian PR process for Marketing Managers usually takes 9-12 months. However, the processing time may vary from case to case and is collectively based on several other factors including points score, ANZSCO code, visa subclass, and other individual circumstances.